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Other Activities
Previous Conference Presentations and Seminars
This page gives details of the conference presentations and seminars I have given in the past. The information is intended to give a supplementary picture of the research I have been involved in and the topics others have asked me to speak about. I regularly travel to give talks, so feel free to contact me in this regard.
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Other Activities:
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Invited Conference Presentations |
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2007 |
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Linking consumer experience to purchase motivation and behaviour
Jaeger, S.R.
7th Pangborn Sensory Science Symposium in Missouri (US)
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2007 |
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Department of Marketing: Perspectives on Publishing
Jaeger, S.R.
7th Pangborn Sensory Science Symposium in Missouri (US)
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2007 |
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Linking aspects of consumer experience to purchase and use behaviours
Jaeger, S.R.
Pipfruit New Zealand Annual Conference (Hastings, NZ)
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2006 |
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The value of understanding food-related consumer behaviour for successful NPD for Asian export markets
Jaeger, S.R.
4th NZIFST-DIANZ conference 'Food: Wealth Creation for all of NZ' in Auckland (NZ)
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2005 |
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Panel of challengers to the debate between HL Meiselman and HG Schutz on the topic 'Can sensory/consumer research get it right?'
Jaeger, S.R., MacFie, H.J.H., O'mahony, M., Schlich, P.
6th Pangborn Sensory Science Symposium in Harrogate (UK)
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2005 |
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Consumer Sensory Scales: A Critical Reflection
Jaeger, S.R.
6th Pangborn Sensory Science Symposium in Harrogate (UK)
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2005 |
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Measuring willingness-to-pay: why and how
Jaeger, S.R.
6th Pangborn Sensory Science Symposium in Harrogate (UK)
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2004 |
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Non-sensory factors in the appreciation of food products
Jaeger, S.R.
A Sense of Identity: European Conference on Sensory Science of Food and Beverages (Florence, Italy)
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2004 |
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An overview of market-focused consumer methods: Techniques used in marketing research
Jaeger, S.R., Lund, C.M.
2nd joint New Zealand Institute of Food Science and Technology and Dairy Industry Association of New Zealand conference (Hamilton, NZ)
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2003 |
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Healthy foods: consumers', industry and policy
Jaeger, S.R.
1st joint New Zealand Institute of Food Science and Technology and Dairy Industry Association of New Zealand conference (Rotorua, NZ)
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2002 |
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Quantifying and influencing public perceptions of functional foods
Jaeger, S.R.
1st NZ Functional Food Symposium (Auckland, NZ)
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2000 |
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Behavioural preference mapping
Jaeger, S.R., Wakeling, I.N., MacFie, H.J.H.
13th International Symposium on Olfaction and Taste (Brighton, UK)
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1999 |
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Exploring consumer behaviour for apples
Jaeger, S.R.
Australasian Postharvest Horticulture Conference (Waitangi, NZ)
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Contributed Conference Presentations |
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2005 |
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Using experimental markets to obtain economic measures of value: a SWOT analysis
Jaeger, S.R.
6th Pangborn Sensory Science Symposium in Harrogate (UK)
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2004 |
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Perceived convenience of meal situations: a conjoint study with military rations
Jaeger, S.R., Cardello, A.V.
Marketing Science Conference (Rotterdam, Holland)
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2003 |
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Experimental laboratory auctions: a different way of measuring consumer acceptance of GM foods
Jaeger, S.R., Lusk, J.L., House, L.O., Valli, C., Moore, M., Morrow, B., Traill, W.B.
5th Rose-Marie Pangborn Sensory Science Symposium (Boston, US)
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1998 |
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Behavioural extensions to preference mapping: the role of synthesis
Jaeger, S.R., Wakeling, I.N., MacFie, H.J.H.
4th Sensometrics Symposium (Copenhagen, Denmark)
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2007 |
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Conjoint analysis and discrete choice experimentation: An appetizer
Jaeger, S.R.
The University of Copenhagen, Department of Food Science (Denmark)
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2007 |
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Applications of Sensory and Consumer Science in Industry
Jaeger, S.R.
The University of Copenhagen, Department of Food Science (Lecture to Year 1 Undergraduate students)
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2007 |
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'Wine and Consumers' 2-day workshop on New Zealand's Wine Industry: Future Challenges
Jaeger, S.R.
Hosted by HortResearch. (Blenheim, NZ)
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2006 |
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An introduction to best-worst scaling in Sensory and Consumer research
Jaeger, S.R.
Department of Food Science at the Royal Veterinary and Agricultural University of Denmark
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2006 |
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Using experimental markets to obtain economic measures of value
Jaeger, S.R.
University of Technology in Sydney, School of Marketing (Australia)
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2005 |
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Non-sensory factors in Sensory & Consumer Science research
Jaeger, S.R.
Department of Food Science at the Royal Veterinary and Agricultural University of Denmark
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2003 |
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Experimental auctions: a new approach in food-related consumer science
Jaeger, S.R.
Part-funded presentation to the Department of Food Technology at Khon Kaen University (Thailand)
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2003 |
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Kiwifruit: successful innovation illustrated
Jaeger, S.R., Harker, F.R.
Part-funded presentation to the Department of Food Technology at Khon Kaen University (Thailand)
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2001 |
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Food for Thought: Challenges in Food Marketing anno 2001
Jaeger, S.R.
Funded presentation to UG & PG students in School of Management at University of Surrey (UK)
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2001 |
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An Introduction to Food Marketing
Jaeger, S.R.
Funded presentation to UG & PG students in School of Management at University of Surrey (UK)
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2001 |
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Exploring preference mapping
Jaeger, S.R.
Funded presentation at US Army Natick Soldier Centre (MA)
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2001 |
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Exploring MET and laddering
Jaeger, S.R.
Funded presentation at US Army Natick Soldier Centre (MA)
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2001 |
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Exploring Rep Grid Technique
Jaeger, S.R.
Funded presentation at US Army Natick Soldier Centre (MA)
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2001 |
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Why do people eat apples?
Jaeger, S.R.
Funded presentation at US Army Natick Soldier Centre (MA)
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2007 |
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Non-sensory factors in sensory science research
Jaeger, S.R.
Horticultural and Food Research Institute of New Zealand (Auckland, NZ)
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2007 |
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Constraints upon Food Provisioning Practices in 'Busy' Women's Lives: Trade-offs which demand convenience
Bava, C.M., Jaeger, S.R., Park, J.
The University of Auckland Business School (Auckland, NZ)
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2002 |
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Choosing the fruit we eat: some insights into the role of health, taste and convenience
Jaeger, S.R.
Department of Marketing at the University of Auckland (NZ)
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2001 |
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Consumer acceptability of genetically modified food products with functional properties: analysis and comparison with laddering results
Jaeger, S.R.
Department of Agricultural and Food Economics at the University of Reading (UK)
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2001 |
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The use of preference mapping to aid new product development in the kiwifruit industry
Jaeger, S.R., Rossiter, K., Wismer, W.V., Harker, F.R.
Department of Marketing, Quantitative Analysis, and Business Law at Mississippi State University (US)
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1999 |
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Exploring consumer behaviour for apples
Jaeger, S.R.
ENZA Ltd (Hawkes Bay, NZ)
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1999 |
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Consumer driven quality descriptors and multi-lingual vocabularies
Jaeger, S.R., Andani, Z., Wakeling, I.N., MacFie, H.J.H.
During 2-day course 'Targeting the Consumer: Emerging Issues and Methods in Sensory and Consumer Science' with Drs MacFie and Meiselman hosted by the Sensory Science Research Centre (University of Otago, NZ)
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1998 |
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The application of conjoint analysis to explore consumer choice behaviour
Jaeger, S.R., MacFie, H.J.H.
Department of Consumer Science at the Institute of Food Research (IFR; Reading, UK)
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1998 |
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Responses to informational and experimental inputs: a review of the literature
Jaeger, S.R., Marks, L.M., MacFie, H.J.H.
Confidential presentation to a London-based advertising agency (April, 1998)
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1998 |
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Cross-cultural perceptions of mealiness in apples
Jaeger, S.R., Andani, Z., Wakeling, I.N., MacFie, H.J.H.
Dairy Research Institute of New Zealand (DRI; Palmerston North, NZ)
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1998 |
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Development of MEC-based advertising
Jaeger, S.R., MacFie, H.J.H.
Department of Consumer Science at the Institute of Food Research (IFR; Reading, UK)
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1997 |
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Application of consumer science methodology to preference behaviour for dessert apples
Jaeger, S.R., MacFie, H.J.H.
Department of Food Science at the University of Reading (UK)
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